The File Below Will Explain The Following.....
- The importance of understanding consumer behavior
- An understanding of consumers' wants and needs
- How to distinguish the types of buying motives
- The five steps of the consumer decision-making process
- Important influences on the consumer decsion-making process
- How consumers and businesses use each of the three types of decision making
consumer_behavior.pdf | |
File Size: | 3682 kb |
File Type: |