- Marketing by Yash Patel
- Introduction to Marketing (Chapter 1)
- Economics of Marketing (Chapter 3)
- Consumers and their Behavior(Chapter 6)
- Product/Service Management (Chapters 9-11)
- Channel Distribution (Chapter 13)
- Pricing (Chapter 14)
- Promotion (Chapter 15 & 16)
- Selling (Chapter 17)
- Marketing-Information Management(Chapter 5)
- The Marketing Plan (Chapter 9)